Social media needs no introduction. It has become an integral part of our lives, and for some, it has also become the focal point of their lives. In 2005, only 5 percent of the people in America were using social media. Now it has gone up to 70 percent. And these numbers are going to increase, as more and more people are joining social media platforms. Social media is playing a huge role in our lives, especially during the COVID-19 pandemic.
People are now spending more time on social media than ever. And that’s why businesses need to change their social media marketing strategies accordingly. But, while you introduce these strategies, there are some other smart ways that can boost your social media strategy. Today, in this article, we will talk about the smart tips that can boost your social media strategy.
Just being on social media is not enough for a business. There are many other businesses in your niches that are constantly trying to improve their presence on social media. Unless you boost your social media strategy, it won’t work in favor of your business. Social media also keeps on changing, so it is crucial for your business to adapt to those changes to stay relevant. Before we get into the tips, let’s look at the benefits of supercharging social media strategy.
Benefits of supercharging social media strategy
- It helps in increasing your brand awareness
- You will connect to your audience better
- It helps in generating more leads
- Helps in making more sales and money
- Lets you grow a larger audience
- Helps in increasing website traffic
These points show the importance of social media in your overall digital marketing efforts. Not participating in social media marketing is a clear way to lose to your competition. So, if you are looking to boost your social media strategy, here are some smart tips that you should follow.
Tip 1. Review and layout your goals and objectives
This one is the most obvious one. It is the most important step when it comes to boosting your social media strategy. You need to get familiar with what you want and how you are going to get it. You won’t be able to measure or evolve your strategies down the line if you do not begin with strong goals and objectives in mind. Also, the goals you set must match the efforts you put into your overall marketing campaign.
Start by writing down your goals if you are planning to achieve them. Studies show that you are 30 to 40 percent more likely to achieve your goals if you write them down. While you are setting your goals, you can break them down into smaller aims. This way they will be more attainable. If you are not sure how to set attainable goals, these points might help you –
- Using numbers can be helpful. For example, set a goal of reaching 4000 followers on Instagram.
- Always set a deadline for yourself.
- You must be specific with your goals.
- As I mentioned above, your goals should align with your overall marketing strategy.
Tip 2. Do the research and get familiar with your audience
There is no doubt that connecting with your audience is crucial in marketing these days to get the profit. Whether it’s an online business or offline business, your audience forms the basis of your business. So, you must get familiar with the needs and wants of your ideal audience. Understand them inside and out.
You are a digital marketer and your aim is to impress your audience using social media marketing strategy.
But, how can you understand your audience better?
- You can do surveys to find their pain points
- Check their demographics
- Responding to the comments on your blog as well as on other blogs that have the same target audience
- Give replies to all comments or queries you get on your social media channels
- Don’t forget to collect the feedback (you can use any user feedback tool for this)
Once you understand their needs and wants, it becomes easier for you to come up with plans to impress them. Everyone likes to deal with a business that cares for its customers. So follow these steps to understand.
Tip 3. Come up with good content to post on your social media channel
You are not supposed to post something on your social media channel just for the sake of posting. Your audience notices every post on social media and it puts a big impression. This is why you should be careful and thoughtful when posting content on your social media channels. While posting your content, check for any grammatical errors or spelling mistakes.
Take care of what you are posting on a particular social network. You should not post the same content on every social media platform. For example –
- LinkedIn is more of a professional network, which is best suited for B2B audiences.
- Facebook is more suited for content related to news or entertainment.
- Instagram is the perfect place to post content that is highly visual. These can include static images or short videos.
- Pinterest is also suited for content that is highly visual. However, you can not post videos on Pinterest.
Instagram and Pinterest can be highly effective to drive traffic to your blog.
Tip 4. Make the most of video content in your strategy
There’s no one who can deny the impact of video content in the digital marketing universe. Video content is one of the most potent strategies in digital marketing. These days, the internet is filled with written content, and some of them are just clutter. But, video content lets the audience digest the data in a better way. It makes it easier for the audience to understand the ideas once they watch the video.
There are many ways in which you can use video content in your social media marketing strategy. You can use live videos as well as pre-recorded videos. But, live videos are trending these days. It has its own benefits.
For example, Facebook live videos provide you a more authentic way to connect with your audience. This is not possible in other forms of content. People can ask questions, which helps in increasing engagement. And by interacting with them, you can show them that you are a business that cares for them. A combination of live videos and pre-recorded videos can do wonders for your business.
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