“Artificial Intelligence” or “AI”. Almost everyone must have heard this word once in their lifetime. It has been shown in many movies, TV series, and web series. It is becoming a part of your lives. Whether you are playing a video game or asking “Siri” to play a song for you, it all involves artificial intelligence. AI has become an integral part of the medical industry too and for years scientists and engineers are trying to explore more into this field.
AI is a program that imitates the way humans think and act. One of the biggest advantages of AI is learning machine language. It allows machines to examine human-like thinking and adopting problem-solving skills. A prime example of this would be Facebook that uses both AI and machine learning. However, marketers can still be uncomfortable with AI at the start. But, the role of AI is very diverse in content marketing. It can increase the rate of the content creation process and offers a better user experience.
AI Provides Better Analysis
You get plenty of data that you can access easily with this advanced technology. Savvy businesses can use this data to provide what their consumers want. No matter what the business model is, the businesses will be able to provide their consumers with the exact thing they need with the help of AI.
Marketing content requires strategies and sorting of data. Artificial intelligence sorts the data with its algorithms and comes up with the best strategies that help marketing the content. When the data and patterns are analyzed with focus, the business will generate better insights. With the results of the analysis, companies get to know which content gets more popularity and why. With better analysis and sorting of data, it becomes easier to do better content marketing. This way companies can provide content that the clients or customers want and hence, increase customer loyalty. And all these results in monetary benefits, after all, we all are working to earn more.
AI For Better Curation And Automation of Content
There are a lot of responsibilities on the shoulders of a marketer. And providing good content every time requires time. Chances are you won’t get that much time always, especially when you are working on other aspects of marketing too. That’s where AI can help you with creating good content. Content automation does not only focus on creating content, but also curating and distributing it. This will help you save a lot of time and money too. Repurposing is one of the best ways in which AI can help you with content production. However, this might lack the “human touch” and the flow that comes when a person writes a blog post.
Content bots are amazingly working in marketing companies and journalism. The main focus of these bots is on data and structure they get after the analysis. You can find various AI-based tools to explore new content. These tools go through a number of articles or posts and provide high-quality content that is relevant to your requirements.
Real-Time Content Personalization
This is probably the best part of AI that most people are familiar with. Do you watch series and movies on Netflix, maybe watch some videos on YouTube, or listening to songs on Spotify? All these platforms have one thing in common. The suggestions of what to watch or listen to next. These are the best examples of AI with which almost everyone is familiar with. The algorithm of AI analyzes what you want to watch and then provides you with suggestions according to that.
The same goes for social media platforms like Instagram, Facebook and more. The ads you see are based on this analysis. This way content marketing becomes more and more personalized with the help of AI.
Most content marketing is still done manually, but things are evolving, and so are old methods. Artificial intelligence is slowly becoming a part of lives more. There is a lot of potentials and AI is surely here to stay. It provides a broad framework that provides highly personalized marketing strategies. AI is slowly taking over the marketing business and it will continue to grow.
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