The race of achieving a high rank in Google and other search engines is getting competitive day by day. Businesses have become aware of the fact that online marketing works, and it can accelerate sales. And, they’re increasing their annual spendings on digital marketing activities.
The question that arises into your mind right now will be-
It’s a tough competition, is it impossible to rank higher in search engines?
Well! The answer is—NO
Here’re some secrets for boosting search engine ranking of your site-
- Providing high-quality, unique content
- Targeting the right keywords
- Mobile friendly site
- Using target keywords in meta tags
- Optimizing speed
- Image Alt-text
- Internal linking
However, managing all these things manually is quite difficult. There’re several SEO tools that can make your job easier than you think.
In this post, we will discuss the top search engine marketing tools for boosting the search engine ranking of a site.
Top 8 SEO Tools to Boost Search Engine Ranking
SEMRush- SEMRush is a complete SEO tool that provides a wide range of features. You can keep track of your site traffic—social media-driven traffic, paid traffic, mobile traffic, etc. This tool can help in tactical content marketing, strategic advertising, expanding social media reach, etc.
It can also help you in keyword research. Just enter a keyword, and you will get information about its competition, search volume, and many other features. Additionally, SEMRush suggests the related keywords (including long-tail keywords) you can target on.
SEMRush also enables you to conduct an audit of sites quickly, checking the quality and the number of backlinks.
– In the digital space, you can’t ignore keywords. No matter how good your post is, if it doesn’t have the right keywords, people won’t reach it. Thus, it’s necessary to do a comprehensive keyword research, and design a comprehensive keyword strategy.
Google Keyword Planner is a free tool that allows you to check different keyword metrics, and choose the right keywords.
This SEO tool is very easy to use. Just enter the words related to the industry your business belong, and it will provide you a list of suggested keywords. With each keyword, you will get information about average monthly searches, competition, CPC estimations, etc.
Google Analytics- To rank higher in search engine results, you need to optimize your site to make it easily accessible by your target audience.
Google Analytics an amazing SEO tool to check live site traffic. You can get information about-
- How many users are on your site currently?
- What’re their locations?
- What platforms they’re using—mobile or desktop computer?
It allows you to create free reports on data comprising sessions, page views, bounce rates, average session duration, etc., thus evaluating the areas that require improvements.
Yoast- Yoast is a WordPress plugin that can help you optimize your posts as per the search engines’ guidelines. It’s a great tool for on-page optimization, which has many features in its free version-
- Choose target keywords and check keyword density, distribution, etc.
- Check readability (Flesch Reading Ease Score) to determine how easy it would be for readers to understand the content
- Avoid duplicate content
- Internal linking
- Optimizing SEO title
Yoast SEO Premium version provides suggestions for link building, targeting multiple keywords, social media previews, etc.
Google PageSpeed Insights- How much time your site takes to load when a user clicks on it is important. If your site has a low speed, users will leave your site after clicking, which can affect its search engine ranking.
Google PageSpeed Insights is a free tool to test your site’s loading performance in desktop and mobile platforms. Just enter the URL, and get results instantly.
It helps you to determine what needs to be done to improve your site speed.
Ahrefs Backlink Checker- Next important SEO tool is Ahrefs. It highlights the parts of a site that needs improvements and check top backlinks for free. You can check the following details within a few minutes-
- Domain rating in terms of link popularity
- URL rating based on the strength of backlinks
Using this tool, you can check the total number of backlinks associated with your competitors, and create the right link-building strategies.
In the paid version of Ahrefs, you can track keywords, audit a site, create reports, etc.
Woorank- This tool provides you in-depth site analysis to improve its performance in SEO, social media, usability, etc.
Based on the site analysis, Woorank provides suggestions on how to enhance your site’s search engine performance. You can also check domain authority.
The tool allows you to check the keyword strategy of your competitors, optimize your site for your target audience, thus getting higher ranking in SERPs.
SEOQuake- SEOQuake is a free tool, which provide an SEO overview of a given web page. You can download the extension in your browser (Chrome, Mozilla, Safari, and Opera), and start using the tool.
SEOQuake features include-
- Total number of indexed pages, number of shares on social media and external links.
- It offers a free audit tool allowing you to find errors and how to fix those.
- Keyword analysis
- Download data to share with your team
The game of SEO isn’t as easy as it seems. To achieve a high ranking, your site needs to be optimized according to the standards and algorithms set by Google and other search engines. If you don’t follow the standards, you won’t get listed at the top.
SEO tools are amazing when it comes to optimizing a site according to search engines’ guidelines. They can help you do on-page optimization activities, analyze your site’s speed, traffic, etc., and boost the performance of your site in Google and other popular search engines.
Many tools are free while others offer comprehensive features at a reasonable monthly fee. If you’re getting difficulty in using any SEO tool, search engine ranking, or site traffic, contact a reputed SEO company
What tools do you use for analyzing traffic, keyword research, or other SEO activities? What’s your favorite SEO tool? Do share in the comment section below.
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